2016 · MediaMonks
Old Spice Dream Runner
Lead Developer
We introduced old spice dream runner: if you can run it, you can get it! through our custom-built mobile website, people were encouraged to
1) apply the product,
2) plan a creative run
3) run/jog/walk a that route in the shape of something they have always wanted,
4) submit run to old spice
5) stand by the mailbox and wait for their thingy. Thousands and thousands of runs were submitted and prizes distributed, but most importantly we finally gave people a reason to exercise that didn't involve dreams of gold medals, profitable shoe endorsements or better health!
1) apply the product,
2) plan a creative run
3) run/jog/walk a that route in the shape of something they have always wanted,
4) submit run to old spice
5) stand by the mailbox and wait for their thingy. Thousands and thousands of runs were submitted and prizes distributed, but most importantly we finally gave people a reason to exercise that didn't involve dreams of gold medals, profitable shoe endorsements or better health!
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